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The Little Joomla SEO
Book
How to make a Search Engine Optimized Joomla website
The Little Joomla Seo Book
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Introduction
Why am I writing this book?
The Little Joomla SEO book that isÈ
Because I think Joomla is a great open source content management system and I think people
who use it for there website should get the most out of it.
That means bringing your Joomla website to its full potential.
And one of the things to accomplish that is making your Joomla! Based website rank well in the
Search Engines like Google, Live.com and Yahoo.
So what will you find?
I hope you find some answers to your questions like:
- how to make Joomla more Search Engine Friendly
- how to Optimize your Joomla site for Search Engines
- What do I have to do to get a better search engine ranking?
If you do, I am happy
J
Why is this e-Book free?
Simple, because I like helping people by sharing my knowledge on this subject.
And of course I would like it very much if you would visit my site to find more information on Joomla
and Search Engine Optimization.
Can You Guarantee my site will rank higher?
Simple answer: NO!
Nobody can, if someone tells you that they can guarantee a number One position in Google,
runÈÈand hide from themÈthey want your money, and lots of itÈ.
How long before you see results form your SEO efforts?
That depends on a lot of factors beyond your control.
Search Engines have to crawl you site first, index it and bring those results to the Search Engine
Results Pages for your keyword.
It also depends on the competition for the keyword you targetÈ
Sometimes you see results in a Month, sometimes three, sometimes a takes a YearÈ.
One thing is for sure! If you donÓt start now, it will take longerÈso, what are you waiting for!!
Read On and get to work!
Copyright
www.pathos-seo.com
2006
Page 2
The Little Joomla Seo Book
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Index
Part 1: basic Search Engine Optimization
10 Key Factors in on-page SEO
1.
Keywords
2.
Titles
3.
Content
4.
Headings
5.
Bold and Italics
6.
Keyword density
7.
Alt Tags
8.
Meta tags
9.
Internal Linking
10.
External Linking
Part 2: Joomla Basic Search Engine Optimization
Index on Joomla SEO
Basic Technical Needs
Joomla SEF Component
Joomla SEF Patch
Joomla Sitemap
Google Sitemap
Search Engine Optimized Template
Copyright Notice
Appendix: .Htaccess
Legend:
Tips
Technical
World Wide Web
Copyright
www.pathos-seo.com
2006
Page 3
The Little Joomla Seo Book
_____________________________________________________________________________
Part 1: Basic Search Engine Optimization
10 Key factors in on-page SEO
11.
Keywords
12.
Titles
13.
Content
14.
Headings
15.
Bold and Italics
16.
Keyword density
17.
Alt Tags
18.
Meta tags
19.
Internal Linking
20.
External Linking
Nr 1. Research your keywords.
You have to know what people are looking for, it just might not be what you think.
So try these links
https://adwords.google.nl/select/KeywordToolExternal
and
I donÓt need to explain them to you, You know what to do when you get there.
Tip: In the Google Tool, when the results come in form ÐKeyword PopularityÑ sort them
on Search Volume. Then click ÐaddÑ on the once you like.
Then you are able to download the list Google created for you.
Nr 2. Create good Titles
By now you have your keywords list of high demand searches.
Put those keywords into your Title, but make it work the right way.
Create Titles that work!
For example ÐTemplates for your Joomla websiteÑ will not rank higher in a Search Engine then
ÐFree Joomla Templates Î Download the Best TemplatesÑ
If you would find these to titles in a Search Engine, which one would you click?
Tip: Want to read more on How to create effective Titles? Go to
Nr. 3 Create Quality Content
I wonÓt go into this one to deep, it speaks for itself.
If you build a website, make it stand out with high quality content that people are coming back to
because they want to read and read again.
Copyright
www.pathos-seo.com
2006
Page 4
The Little Joomla Seo Book
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They might even place it into there favourites and send it to there friendsÈor even
Digg
it?
Best part from this is, if you are found and people click through the site and donÓt go back to search
the some keyword again in Google, you just won some extra points for your Page rank
People donÓt read the page once they found it, they ÐscanÑ to see if it contains the right information
they are looking for.
Make your pages Ðscan ableÑ with short paragraphs and white space between sentences if it
makes the page easier to read.
Use bullet-point if you are listing things like features of products, web readers love these sectionsÈ
it gives them a quick overview.
Tip: Try to make pages that fit on one screen and make sure you have a ÐnextÑ and
ÐpreviousÑ item link at the bottom of each page, it can easily bring you more Ðclick troughsÑ
Nr. 4 Create good Headings
Headings are the Text items that stand out, like ÐNr 4. HeadingsÑ in HTML Country they come as
<h1>Big Heading Nr 1!</h1> and <h2> Somewhat less Big Heading Nr 2</h2>
And there are their buddyÓs <h3>Nr 3 </3> and <h4> nr 4 </h4> and the list can go on and onÈ
For Search EngineÓs a H1 means that this most be really important!! So letÓs give it somewhat
more power is somebody looks for the keyword within that Header.
A header H2 is given also so what more importance.
So make sure you have your Keywords in between those HTML Tags, most of the time your online
WYSIWYG editor give you the option to select this kind of header.
Tip: Use the <h1> just once on a page just at the start, further down you can use some
<h2> tags.
Too much of these <h1> tags and the Search EngineÓs will not give you what you wantÈyou could
get a penalty by a lower ranking.
Nr 5. Using Bold and Italics
The use of Bold and Italic Fonts are for Search Engines also an indication that this text is
Important and is given a priority in showing them on the Search Engine Results page.
Ever wondered why on earth these one page sales pitches that go on and on and onÈ use Bold
Fat text on a Yellow background?
Well, does this stand out or whatÈ most be Important. Just analyze a few of them and look and
learn how they put their major keywords in these fields.
Now I am NOT telling you to go there, unless you really need to, I donÓt think it looks nice on a
ÐnormalÑ website.
But Bold and Italics, yes you should use them!
Copyright
www.pathos-seo.com
2006
Page 5
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