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slide
:
ology
THE ART AND SCIENCE
OF CREATING GREAT
PRESENTATIONS
Praise for slide:ology
“Now that Nancy has published this book, what’s your
excuse for your long, boring, and useless presentations?”
“I’ve been begging Nancy for years to put her 20
years of wisdom and experience into print form,
and she has delivered beyond all expectations with
slide:ology
. Any presenter will savor this encyclo-
pedia of slide design, filled with page after page of
theory, principles, anecdotes, examples and real-
world case studies. You’ll keep it by your laptop
for years as a reference. There’s no excuse to use
the same old boring bullet points—it’s time to start
unlocking the power of your own visual stories!”
Guy Kawasaki
Co-founder of Alltop, author of
The Art of the Start
“This is a breathtaking book! Nancy has written a
long-overdue scholar’s guide to the art and science of
presentation. If you’re serious about this craft, it’s hard
to imagine doing your best work without studying this
book first. Study it, memorize it, share it.”
Cliff Atkinson
Author,
Beyond Bullet Points
Seth Godin
Author,
Really Bad PowerPoint
“At last, someone has assembled a much-needed
successor to the Tufte trilogy!”
Raymond Nasr
Former Director of Communications, Google
“The most successful TED speakers spread brilliant
ideas following the timeless principles in this invalu-
able book. It's a safe bet we'll be sending this book to
all future presenters just as soon as they confirm!”
Tom Rielly
TED Conferences
“This is a book for absorbing, as you would good
wine or great jazz. It will go down smoothly and
transform you into a better presenter. I look for-
ward to a global elevation of presentation quality,
the source of which we’ll trace right back here.”
Ric Bretschneider
Senior Program Manager, Microsoft Office PowerPoint
“If you are ever presenting in a business setting,
you MUST have Nancy’s book,
slide:ology
. It’s
more than slides and design—it’s about commu-
nication and inspiration. And this book will help
anyone—beginner or top professional—get to
the top of their game. Simply and creatively.”
“Duarte’s simple, unique design approach
helps create stories that are memorable.”
Robert Haskitt
Director of Marketing, Microsoft Advertising
Bert Decker
CEO, Decker Communications, Inc.
“
slide:ology
is a beautifully-designed, practical guide
to creating visually effective presentations. While
referencing the work that has gone on before, Nancy
brings a fresh perspective to this inaugural effort.
Previous authors have focused on developing great
presentations through planning, organization,
writing, and speaking skills, but none has focused
on the effective use of visuals in presentations.
She provides a good balance between theory and
application in a book filled with visual examples.”
“Nancy Duarte gets it. She understands that designing
slides for presentations is about providing support
for the presenter rather than creating pretty pictures.
The exigencies of business all too often push design-
ers to produce slides into the dreaded Presentation-
as-Document Syndrome, a hybrid that serves neither
purpose; neither fish nor fowl. Nancy has always
resisted that push by maintaining the proper role of
graphics for her clients; now she has eloquently trans-
lated her concepts for her readers. From her opening
sentence positioning presentations as the founda-
tion of communication in business, she provides the
solid building blocks for effective graphic design.”
Tom Crawford
CEO, VizThink
Jerry Weissman
Author,
The Power Presenter
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