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Trump University Presents...
Trump Secrets
of a Rich Mindset
It’s Time to Start Thinking Differently
About Money
The way you relate to money is about to change.
We’re going to train your brain to think like a wealthy person!
Simply by changing the way you think can change your outlook on your financial situation, and while
this alone will not make you a millionaire, your mindset plays a big role in achieving massive wealth.
Once we get you to make financial decisions in a wealthier way, then you can move onto wealth-building
tactics. Trump University is equally dedicated to teaching personal finance as we are to molding future
entrepreneurs and real estate moguls. To that end, we have recently created a wealth-building action
plan
(www.TrumpUniversity.com/actionplan)
unlike anything on the personal finance market today.
Led by top experts in their field, this program is designed to:
• Help you build the foundation of success
• Introduce you to four specific pathways to wealth: launching a business,
buying a business, investing in the stock market, and investing in real estate.
• Give you the essential information on how to protect your wealth from the
very beginning
• And much more!
Designed to change your financial life, the tools and information provided in this program will empower
you to dramatically increase your personal wealth.
But before you begin that journey, let’s get you started on revitalizing the way you think about money!
www.TrumpUniversity.com 877.508.7867
Trump Secrets of a Rich Mindset
1
Adopt a Trump Mindset for Wealth
1.
Follow your passion. You are much more likely to become rich by doing something you love.
2.
Set immense goals. Why decide that you want to make $1 million when you can decide to make
$100 million instead? Big dreams make your potential vast.
3.
Learn something new every day. Small parcels of knowledge – about a new kind of mortgage or a
new building material, for example – boost your success potential in immense ways.
4.
Cultivate patience. For example, you will sometimes need to own a property for a very long time
before the time is right to develop it. You need the maturity to wait.
5.
Never settle for second best. Build the best buildings, hire the best people and make the wisest
decisions. Excellence costs no more than mediocrity and it will make you richer, faster.
6.
Live big. Within your budget, of course. But remember that the point of becoming successful is to
live well, not walk around with holes in your shoes so you can have an extra $20 in the bank.
7.
Work only with honest and moral people. Crooked people will cripple your success. Steer clear of them.
8.
Be direct with people. It saves time – and time really is money.
9.
Reward worthy people. It doesn’t matter if they cut your grass or who manage your money. Be fair
and generous and the good you do will come back to you many times over.
10.
Learn to negotiate. (See Page 10 of this book.. Most everything in life hinges on effective
negotiation, so learn to do it well. And remember, not every negotiation is of the win/win kind.
You sometimes have to be willing to come out ahead.
Get Organized to Get Rich
11.
Remember that computers crash. Back up all your critical information in at least two different
locations, such as in your filing system and in your lawyer’s files.
12.
Keep financial records indefinitely. You never know when some check stub or receipt is going to
save you from an audit or another cataclysmic problem.
13.
Don’t let anyone sign your checks until he or she has worked for you for a minimum of five years –
preferably 10. The moment you let someone do it for you, they can turn from honest to dishonest
in a heartbeat.
14.
Shred all your financial statements, bills and credit cards before you dispose of them. Not all identity
theft occurs online.
15.
Keep a paper notebook next to your office phone and quickly summarize phone conversations you
have. It’s a pain, but when someone calls someday and says, “We never discussed that!” you will
have them dead to rights.
16.
Return phone calls within a day. If you can’t manage that, return them the next day. And if you
can’t manage that, hire somebody to do it for you. To get rich, you need to be responsive.
2
Trump Secrets of a Rich Mindset
877.508.7867 www.TrumpUniversity.com
Let a Success Image Carry You to the Top
17.
Follow the ancient advice and dress for the job you want, not the one you have. It’s a cliché for
a reason.
18.
Sweat the small stuff. A stain on your tie or scuffs on your shoes will tarnish your professional
image a lot faster than you imagine.
19.
Stand up and shake hands when people enter your office. When they leave, stand up and escort
them to the door. Those little customs single you out for success.
Teach Your Children the Value of Money and Work
20.
Let your kids work. The only way to learn to appreciate money is to earn it.
21.
Show respect for people who are less privileged than you are. Be cordial to waiters, parking lot
attendants, electricians – and everyone else whose services you require. If you don’t, you are
teaching your children to disrespect people and the value of the work they do.
22.
Talk to your kids about the financial decisions you are making – the stocks you own, the properties
you are considering, the amount of taxes you pay. The more you anchor economic knowledge to
the realities of your life, the more vivid it will become for your children.
23.
Discuss economic priorities and decisions with your spouse or partner so you can present a united
front to your children. The last thing you want is to teach one financial philosophy to your children
while they are getting a different message from your husband or wife.
24.
Give your kids an allowance, so they will learn to tie the spending of a given sum to a finite period
of time. It’s called budgeting.
25.
Don’t use your credit card to mop up after your kids. Show them the money as it leaves your
hands, or as it leaves theirs.
26.
When it is time to buy clothes for the school year, give your children a finite amount of money and
let them do their own shopping. You will be surprised at how quickly they find their way to the
sale racks.
27.
Don’t give your teenage kids credit cards. Instead, give them debit cards that are tied to your own
accounts, so you can transfer funds to them as needed. This allows you to monitor spending via
online banking and step in - instead of waiting for a jumbo credit card bill to surprise you at
month’s end.
28.
When discussing educational opportunities with your children, approach different schools with a
consumer mindset. Which college offers the best courses per dollar spent? Which offers
internships and other fast-start employment options? Being a good educational consumer shows
kids that an education is not something they are entitled to, but something that demands hard
thinking and hard work.
www.TrumpUniversity.com 877.508.7867
Trump Secrets of a Rich Mindset
3
Cultivate Healthy Financial Habits
29.
Pay your bills on time – especially your credit card bills. For recurring bills, schedule automatic
payments through your bank’s online services so you will never miss a payment.
30.
Save enough cash to see you through three to six months of lean times. If you lose your job, you
won’t then have to use credit cards to pay for daily expenditures.
31.
Don’t buy the latest new gadgets today. Wait a few months for prices to come down.
32.
Buy airline tickets as far in advance as possible. The cheapest tickets are often the ones you buy
two months in advance.
33.
Pay off your credit card balances as soon as you receive your bills. Don’t just believe in doing so –
do it. Remember: Earning 5% in your savings account doesn’t mean much if you are paying 23%
interest on unpaid card balances.
34.
For one month, keep a log of everything you purchase. At the end of the experiment, you will get
some surprises about where your money goes. Make adjustments.
35.
Automate your saving process. One way is to have your paychecks deposited automatically into a
checking account and then have your bank automatically transfer a set amount each month into
your savings account.
Invest Wisely for Income
36.
Set your investment objective. Do you want to: 1. preserve your capital; 2. generate income; or
3. grow the value of your holdings? In general, those are the three objectives that you can reach
through investing.
37.
Avoid picking stocks to invest in, unless you are an expert. Rely on advice from a tried and tested
investment advisor instead. Use the time you save to work hard and make more money to invest.
38.
Also avoid stocks if you are looking to make money quickly. Over the long term, they out perform
other investments. But if you need short-term profits, look elsewhere.
39.
If you do decide to invest in stocks, stick to an industry that you know a lot about. If you are a
physician, for instance, buy stock in a pharmaceutical company that produces products you
understand.
40.
To get a quick education about investing, ask your broker to explain these terms to you: 1. stocks;
2. mutual funds; 3. municipal bonds; 4. corporate bonds; and 5. government bonds.
41.
Don’t invest heavily until you have a cash reserve that can prevent you from having to liquidate
your investments if you suffer a financial setback.
42.
Do not invest in collectibles. A plate or coin is worth only what a buyer will pay on the day you
decide to sell it.
4
Trump Secrets of a Rich Mindset
877.508.7867 www.TrumpUniversity.com
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